content analysis

Frequency: 6.714.1 per million words

a method for studying communication in a systematic, objective, and quantitative way

Categories:

Examples (10)

  • Researchers identified themes from the content analysis of interviews.
  • The study employed a qualitative content analysis to examine media representations of the event.
  • We conducted a content analysis of competitor blogs to understand their marketing strategies.
  • For her thesis, she is performing a detailed content analysis of political speeches.
  • The first step in content analysis is to define the categories for coding the data.
  • Our content analysis revealed a significant bias in the news coverage.
  • The results of the content analysis are presented in Chapter 4.
  • The team will use content analysis to evaluate customer feedback from the surveys.
  • Content analysis is a powerful research tool for interpreting textual data.
  • Through a systematic content analysis, we were able to quantify the frequency of certain keywords.