focus group

Frequency: 6.711.4 per million words

A group of people assembled to participate in a guided discussion about a particular product before it is launched.

groupADJECTIVE + NOUN

Categories:

focus

Examples (10)

  • The company organized a focus group to test the new product.
  • We are recruiting participants for a paid focus group discussion.
  • The focus group participants disliked the proposed packaging.
  • Feedback from the focus group was surprisingly negative.
  • A skilled moderator is essential for a successful focus group.
  • The politician used a focus group to refine his speech.
  • Conducting a focus group can be expensive but insightful.
  • The focus group discussion lasted for two hours.
  • Data from the focus group helped shape the marketing strategy.
  • Each focus group member received a gift card for attending.