in conception

Examples (10)

• His work is strikingly fresh in conception.
• The project was brilliant in conception, but flawed in execution.
• The building's design, simple in conception, is remarkably complex.
• The novel was ambitious in conception, spanning three generations.
• The marketing campaign was flawed in conception from the very beginning.
• The software, elegant in conception, aimed to simplify a complicated process.
• The political theory was radical in conception for its time.
• This new recycling system is simple in conception and easy to follow.
• The law, though noble in conception, proved difficult to enforce.
• The sculpture was grand in conception and required a huge team to create.