lose a connotation

Examples (10)

• The word 'spinster' has largely lost its negative connotation and is now often seen as empowering.
• Over time, many words lose their original connotations as culture shifts.
• The term 'amateur' has unfortunately lost its noble connotation of being a lover of an art.
• If the company rebrands successfully, its old name will lose its connotations of poor quality.
• By the early 20th century, 'awful' had completely lost its original connotation of 'inspiring awe'.
• The political party is trying to make the policy lose its connotation of being elitist.
• The symbol was losing its sinister connotation as a new generation reinterpreted its meaning.
• It's fascinating how a word can lose one connotation and acquire a completely different one.
• Through public education, they hope the disease will lose the social connotation of shame.
• The word ‘Catholic’ eventually lost its original connotation of universality.