perceived risk
Frequency: 7.515.1 per million words
The subjective judgment that people make about the characteristics and severity of a risk.
Categories:
Examples (10)
- The perceived risk of flying is often higher than the actual danger.
- Consumers are less likely to buy products with a high perceived risk.
- Reducing the perceived risk is crucial for attracting new customers.
- His decision was influenced by the perceived risk to his career.
- There's a significant gap between the actual risk and the perceived risk.
- Marketing campaigns often aim to lower the perceived risk of a new investment.
- People tend to overreact to events with high perceived risk.
- The perceived risk of the venture deterred many potential investors.
- Educating the public can help to align actual and perceived risk.
- Understanding the factors contributing to perceived risk is essential.