perceived risk

Frequency: 7.515.1 per million words

The subjective judgment that people make about the characteristics and severity of a risk.

Categories:

Examples (10)

  • The perceived risk of flying is often higher than the actual danger.
  • Consumers are less likely to buy products with a high perceived risk.
  • Reducing the perceived risk is crucial for attracting new customers.
  • His decision was influenced by the perceived risk to his career.
  • There's a significant gap between the actual risk and the perceived risk.
  • Marketing campaigns often aim to lower the perceived risk of a new investment.
  • People tend to overreact to events with high perceived risk.
  • The perceived risk of the venture deterred many potential investors.
  • Educating the public can help to align actual and perceived risk.
  • Understanding the factors contributing to perceived risk is essential.