competitive

becoming more competitive over time.

competitive in terms of economy or finance.

emphasizes a ruthless or harsh level of competition

moderately or reasonably competitive.

to have a strong desire to be more successful than others or to be as good as or better than others in price and quality.

to cause something (e.g., a company, a price) to become competitive.

to maintain the competitiveness of something.

to start to be competitive.

as good as or better than others (e.g., companies, countries, products) in a particular area.