gimmick

A clever and often superficial tactic used in marketing to attract customers.

An unusual action or event designed to attract media attention.

A novel trick or device used to attract attention or business.

A technique used to boost sales, often for a short period.

Refers to the most recent trick or device intended to attract attention.

A tactic used during a political campaign solely to win votes.

Used to dismiss something as being only a trick with no real value.

Similar to 'just a gimmick', used to downplay the importance or value of something.

Emphasizes that something has no substance and is only a gimmick.